An opt-in list can be quite crucial to any site or internet based company. Even for a small venture such as a niche profit site an opt-in list can make a world of difference and also add some extra income for your pocket. Rarely would you see an e-commerce site, big or small, that is without an opt-in list.
An opt-in list allows for a company to market their wares and site via an e-mail. With an opt-in list, a site and a subscriber consents to sending and receiving a newsletter from your company. Through this, you can keep your subscribers abreast of what is currently available in your site as well as whatever is coming out.
And because there is mutual consent between the two parties, any mail sent to the list is not considered as spam mail. There is a great number of successfully read promotional materials such as catalogs, newsletters and such that are sent because the subscribers themselves have signed up for them, meaning, they do want to be sent those items.
Building a list is crucial, only a small percentage actually subscribes for an opt-in list. Many people find promotional mails annoying but of you provide a good newsletter or promotional material, you will see your list build up and grow. You can also achieve this by having good content on your site. If people like what they see and read on your site, then they surely would want more. Newsletters would be a way to attract them back to your site. A little teaser or appetizer if you will.
But other than marketing your wares and your services, an opt-in list can also be used to earn extra profit. Not all lists can be used though. It would be good to first build a successful list with a huge number of subscribers. The more subscribers you have, the more money you can get. Here are seven ways to make money using nothing more than your list.
1) Place advertisements. There are many corporations who will be willing to pay to put their banners and ads on a list with many subscribers. Selling or renting out lists is not a good idea so rather than doing that, many companies would just rather place ads with lists that have a huge subscriber base. Your newsletter could be placed with many ads and each one spells money.
2) Have affiliations with other companies that have at least a semblance or relation to what your site is about. Here other companies will provide links and brief descriptions of what they offer, products and services. With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. This P4P or pay for performance.
3) Make deals with other companies by asking for a small percentage of sales done through your list. With every sale done by customers that have come from your list and have gone there because of your newsletter, the other company will pay you a small percentage of your sales. The more people who buys from them, the more earnings you get.
4) You may also get products from other sites on a consignment basis and sell them to your list via your newsletter. Place descriptions, articles and photos of the product in your newsletter. There will be those who will buy from you and when that happens, you can order the product from the other site and sell it to your buyer.
5) Sell e-books or a compilation of your articles on your list. Manuals and how-to articles are in great demand. Many people will be willing to shell out money to gain knowledge about a certain topic and subject. With your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive.
6) Create a network out of your list. Get people to invite more people to view your site and subscribe to your list. The larger your list is, the more people will be able to click on your links and affiliate links as well as make your advertisement rates higher.
7) Subscribers are willing to pay for information if they know that it can be trusted and relied upon. Use your list to get more and more people to subscribe to you as well as browse your site. Lastly, you can use your list to earn money by making them your partners. Your list will be the bloodline of your growth and increase.
Wednesday, October 19, 2011
A Website Without Online Marketing: A Fruitless Tree
Nowadays, many people save money to quit their day jobs in hopes of achieving their own customized version of the American Dream by starting what is commonly known as an e-commerce business or a "dot com" venture. They then proceed to spend the savings of their labor on great looking, functional and hopefully practical websites. However, a large percentage of such venturesome warriors that take the initiative to quit a steady job and embark on the bumpy road of e-"self employment" do not end up reaping the fruits of their courage.
The initial phases of website development both financially and emotionally drain the average venturous individual to a point that at the end of the process they are impatiently waiting for miraculous profit to be pouring their way. In reality, this seldom happens since there are thousands of such individuals both from the past and the present on the very same path striving to prosper. In order for a website to be profitable, it would have to contend in the race for traffic against hundreds of thousands, or even millions of competitors.
It is possible to attract visitors to your website via countless means however the best and the most efficient are what have been rounded up under the roof of Online Marketing. Online or Internet Marketing addresses the concerns of all those website owners that are astounded at the low returns on their investments. It helps strategize a plan to increase the popularity and traffic of the website and tackle the issues of low profits. The most important aspects of Internet Marketing are as follows:
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The initial phases of website development both financially and emotionally drain the average venturous individual to a point that at the end of the process they are impatiently waiting for miraculous profit to be pouring their way. In reality, this seldom happens since there are thousands of such individuals both from the past and the present on the very same path striving to prosper. In order for a website to be profitable, it would have to contend in the race for traffic against hundreds of thousands, or even millions of competitors.
It is possible to attract visitors to your website via countless means however the best and the most efficient are what have been rounded up under the roof of Online Marketing. Online or Internet Marketing addresses the concerns of all those website owners that are astounded at the low returns on their investments. It helps strategize a plan to increase the popularity and traffic of the website and tackle the issues of low profits. The most important aspects of Internet Marketing are as follows:
- Spreading the Word: Since other online venues require a relatively longer initial period of time to yield results, it is quick and efficient to spread the word about your website via submitting articles and news releases to be published. An informative and useful article will intrigue other website owners to syndicate the article hence exposing your website to the visitors of their own websites. On the other hand a carefully prepared news release if published at the right time will drive major media publishers to run stories on your website which in turn will expose your website to a very wide base of potential visitors and in turn converted customers.
- Networking: Propagating the word about your website is a great way to jumpstart your internet marketing campaign, however you need stability from within to be able to sustain your website's popularity. By partnering or simply having a relationship with websites in and out of your industry you will be able to increase your website link base and provide a one-stop solution for your visitors. You can achieve this by being an active participant in online forums, chat sessions and even seminars not to mention offline venues such as business mixers and conferences.
- Search Engines: Once you have created an initial surge of visitors via press releases and worked on networking to maintain your traffic, your website will be seasoned and ready to benefit from a very precious medium that lets targeted visitors come to you rather than you going after them. Search engines are inundated with searchers looking for products and services in virtually every single industry and category imaginable. By using keyword popularity tools you can find out approximately how many people search for keywords relevant to your website on a daily basis. Once you find the keywords that would bring valuable visitors to your website, then you can target them by optimizing your website. This process is referred to as Search Engine Optimization which will be discussed in much more detail in future articles.
- Refining the User Interface: Refining the User Interface is certainly one of the most ignored yet extremely important aspects of owning and operating a website. You can be getting hundreds of unique visitors on a daily basis to your website yet making less profit than a direct competitor of yours with half the traffic. The secret lies in your user interface consisting of elements such as forms, navigation, contents, links, buttons, customization, localization and more. By using these elements in the correct places and at the correct time and constantly monitoring your visitor retention and conversation rates, you can not only increase your conversation ratio and therefore your profit but also maintain a larger visitor base potentially creating word of mouth and return business.
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Advertise your site – New fun way to do it
The success of getting new customers is dependent on several factors. One of the most important factors is the channels of advertising.
There are 3 key factors in choosing the right advertisement system:
1. Clear ad visibility and straight forward call to action of your advertisement. The ad should be clearly viewed and should have the option for simple and straight call to action.
2. Price to Appearance ratio; this means that appearance should as high as possible to the price you pay; as much as this ratio is smaller than the advertising system is better for you, the publisher.
3. Scalability of the advertising options; improving the number of viewer’s easily by paying small upgrade fees or spreading the link very easily.
Today there are some common techniques to advertise your website or business. They are versatile and start from SEO (Search engine optimization) techniques, which usually this will require skilled and professional internet marketing people.
Pay per click advertisement which you advertise such as Adword from Google, Yahoo and MSN.
Directories which you can place your ad for very small amount.
There is a new revolutionary system that can upgrade your advertisement way of thinking and get you a great exposure. It is called the ‘Best value deals machine’.
The best value deals machine works on simple basics (read full instruction – www.best-value-deals/how.asp):
First your ad will be always on the first page of the site, this means your site advertised always gets a link from a high page rank. If your ad is the most popular it will be on top which attract instantly the eyes of a visitor. You can help it be on top, how? , spread it out and let people come and see your ad. This will cause your receive points and it will go up. Not only do you put a verbal advertisement but you can put an image as well , this is a great way to attract more visitors to your site.
I would like to remind you that if you get link on the first page your link to your site get a higher weight by the search engines, since the ranking and score which is calculated by the search engines, is higher on the home page on a domain. This will improve your site rank immediately (few days) and will attract more customers.
There are 3 key factors in choosing the right advertisement system:
1. Clear ad visibility and straight forward call to action of your advertisement. The ad should be clearly viewed and should have the option for simple and straight call to action.
2. Price to Appearance ratio; this means that appearance should as high as possible to the price you pay; as much as this ratio is smaller than the advertising system is better for you, the publisher.
3. Scalability of the advertising options; improving the number of viewer’s easily by paying small upgrade fees or spreading the link very easily.
Today there are some common techniques to advertise your website or business. They are versatile and start from SEO (Search engine optimization) techniques, which usually this will require skilled and professional internet marketing people.
Pay per click advertisement which you advertise such as Adword from Google, Yahoo and MSN.
Directories which you can place your ad for very small amount.
There is a new revolutionary system that can upgrade your advertisement way of thinking and get you a great exposure. It is called the ‘Best value deals machine’.
The best value deals machine works on simple basics (read full instruction – www.best-value-deals/how.asp):
First your ad will be always on the first page of the site, this means your site advertised always gets a link from a high page rank. If your ad is the most popular it will be on top which attract instantly the eyes of a visitor. You can help it be on top, how? , spread it out and let people come and see your ad. This will cause your receive points and it will go up. Not only do you put a verbal advertisement but you can put an image as well , this is a great way to attract more visitors to your site.
I would like to remind you that if you get link on the first page your link to your site get a higher weight by the search engines, since the ranking and score which is calculated by the search engines, is higher on the home page on a domain. This will improve your site rank immediately (few days) and will attract more customers.
10 Incredible Ways To Sell Your Products Now
1. Make your reader visualize they have already bought your product in your ad. Tell them what results they have gotten and how it makes them feel. They'll already become emotionally attached before they buy.
2. Turn your ad into an article. It could be a story, or how-to article. This will lead them into your ad without them knowing it's an ad. They'll already be interested when they get to your sales pitch.
3. Make sure you show your reader that they are getting a bargain. Tell them the usual price you sell your product for is $99. Then tell them if they order today they can buy it for $69.95.
4. Direct your ad headline to your target audience. Your readers will feel important and belong to a select group of people who buy your product. For example; "Attention! Accountants, Discover A New Way To Increase Your Client Base!"
5. Tell your reader how fast they can receive your product or service in your ad. Their buying decision may be based on how fast they can receive your product. They may need it by a certain deadline.
6. Use bullets to highlight your product or services benefits. Benefits are the key to selling anything, make them standout in your ad. You can use dots, dashes, or circles to highlight them.
7. Give a money back guarantee that surpasses a normal one. Instead of the normal timed guarantee, give them extra back. Tell them they can keep the free bonus or give them double their money back.
8. Tell your reader they'll receive surprise bonuses. This'll raise your reader's curiosity and make them want to buy so they can find out what the surprise bonuses are.
9. Let your reader know this specific package will not be offered again. You must create urgency so people buy now. You may always sell the same product but not with the same bonuses or price.
10. Give them a couple tips in your ad that will help them with their problem. This will give your business credibility and gain your readers trust to buy your products or services.
2. Turn your ad into an article. It could be a story, or how-to article. This will lead them into your ad without them knowing it's an ad. They'll already be interested when they get to your sales pitch.
3. Make sure you show your reader that they are getting a bargain. Tell them the usual price you sell your product for is $99. Then tell them if they order today they can buy it for $69.95.
4. Direct your ad headline to your target audience. Your readers will feel important and belong to a select group of people who buy your product. For example; "Attention! Accountants, Discover A New Way To Increase Your Client Base!"
5. Tell your reader how fast they can receive your product or service in your ad. Their buying decision may be based on how fast they can receive your product. They may need it by a certain deadline.
6. Use bullets to highlight your product or services benefits. Benefits are the key to selling anything, make them standout in your ad. You can use dots, dashes, or circles to highlight them.
7. Give a money back guarantee that surpasses a normal one. Instead of the normal timed guarantee, give them extra back. Tell them they can keep the free bonus or give them double their money back.
8. Tell your reader they'll receive surprise bonuses. This'll raise your reader's curiosity and make them want to buy so they can find out what the surprise bonuses are.
9. Let your reader know this specific package will not be offered again. You must create urgency so people buy now. You may always sell the same product but not with the same bonuses or price.
10. Give them a couple tips in your ad that will help them with their problem. This will give your business credibility and gain your readers trust to buy your products or services.
Setting Up your Affiliate Marketing System
There is much speculation about how much money you can earn online without your own product. Marketing your own digital product on the Internet can be very lucrative but there is no reason why you can’t profit a great deal by using creative methods that offer real value to Internet surfers and have your own product as well.
An affiliate program is really not as difficult to set up as you may think. Thanks to the high demand for affiliate systems recently, there are now lots of ways to set up your own program.
Here's what you need to set one up:
1. A web site with your own domain name.
2. At least one product or service that you own completely.
3. A system to handle commission tracking and payment.
That sounds pretty easy, doesn’t it? Well, actually it is! And it's getting easier all the time.
The first two items listed above are self-explanatory. Of course, you need your own website and your own product or service. You can't very well set up an associate program if you don't own the site or the product(s) you will be promoting. If you have not taken these two steps, you'll need to do them first. Once you've managed to get by these two steps, you can move right to step three, setting up your program.
You will need to search the Internet for a system that will handle commission tracking and payment. You can try to do this yourself but you will most likely miss some and missed ones are missed income. There are free ones, as well as, paid ones.
The positive aspects of an associate management system are many:
1. You can sign on associates more rapidly and grow a larger force of resellers.
2. You'll enjoy the automation and online management of affiliates.
3. These systems provide full sales statistics for both you and your associates.
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An affiliate program is really not as difficult to set up as you may think. Thanks to the high demand for affiliate systems recently, there are now lots of ways to set up your own program.
Here's what you need to set one up:
1. A web site with your own domain name.
2. At least one product or service that you own completely.
3. A system to handle commission tracking and payment.
That sounds pretty easy, doesn’t it? Well, actually it is! And it's getting easier all the time.
The first two items listed above are self-explanatory. Of course, you need your own website and your own product or service. You can't very well set up an associate program if you don't own the site or the product(s) you will be promoting. If you have not taken these two steps, you'll need to do them first. Once you've managed to get by these two steps, you can move right to step three, setting up your program.
You will need to search the Internet for a system that will handle commission tracking and payment. You can try to do this yourself but you will most likely miss some and missed ones are missed income. There are free ones, as well as, paid ones.
The positive aspects of an associate management system are many:
1. You can sign on associates more rapidly and grow a larger force of resellers.
2. You'll enjoy the automation and online management of affiliates.
3. These systems provide full sales statistics for both you and your associates.
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